Brandall: A Quirky Display Font That Elevates Editorial Design
While working on a redesign for a small lifestyle blog, I found myself stuck on one of the most foundational design choices: the font. The brand needed a personality—something expressive, but not overwhelming. I wanted a display font that could carry the weight of the blog’s identity without sacrificing readability or editorial polish. That’s when I came across Brandall.
Brandall immediately stood out. It’s a display font with a distinct character—quirky, yet refined. It doesn’t scream for attention, but it definitely makes a statement. The curves are soft but deliberate, and the letterforms feel both modern and timeless. It’s the kind of font that could work just as well on a digital magazine cover as it would on a printable wedding guide.
I started by testing Brandall in the blog’s header. The goal was to create a strong visual anchor that would greet readers and set the tone for the content. Brandall delivered. It gave the header a unique personality without feeling out of place. The font has a rhythmic flow that makes it feel natural in editorial settings, especially when used at larger sizes.
One of the key strengths of Brandall is its versatility. I used it not only for the blog header but also for article titles and pull quotes. Each time, it added a touch of visual interest without clashing with the rest of the layout. Whether it was introducing a new section in a digital magazine or highlighting a quote in a newsletter feature, Brandall maintained a consistent editorial appeal.
When designing a publication, visual hierarchy is crucial. Brandall works best as a title or section font. Its display nature makes it ideal for headlines, cover text, and decorative accents rather than long blocks of body copy. For body text, I paired it with a clean serif font, which allowed the content to remain readable while letting Brandall shine in the headings.
For a recent recipe ebook project, I used Brandall to set the tone on the cover and chapter openers. The font’s warm, slightly whimsical feel complemented the cozy, approachable nature of the content. It added a human touch that made the ebook feel more personal and engaging. Readers responded positively, noting how the design felt inviting and easy to navigate.
When considering readability, Brandall performs well across different formats. On screen, its letterforms remain crisp and distinct, even at smaller sizes when used sparingly. In mobile layouts, the font retains its character without becoming distracting. For print materials like wedding guides or coaching workbooks, Brandall adds a polished, premium feel that elevates the overall design.
One thing I always check before using any font in a publication is its licensing and technical support. Brandall comes with a solid set of features: multiple weights, ligatures, and multilingual support. The file formats are compatible with most design tools, and the commercial license makes it suitable for use in ebooks, templates, and digital downloads—important for creators who want to maintain both legal compliance and design integrity.
Font pairing is another essential part of editorial design, and Brandall is surprisingly flexible. I’ve paired it with both serif and sans serif fonts depending on the mood of the publication. For a more classic feel, a traditional serif works beautifully. For a modern digital magazine or newsletter, a minimalist sans serif keeps the layout feeling clean and contemporary.
If you're a blogger, ebook creator, or digital product designer looking for a display font that brings personality without compromising professionalism, Brandall is worth considering. It supports a wide range of editorial uses—from blog headers and magazine covers to printable planners and course PDFs—while maintaining a cohesive brand identity across formats.
In the end, choosing the right font is about more than aesthetics; it’s about creating a reading experience that feels intentional and engaging. Brandall helped me do just that—adding a touch of warmth, clarity, and creativity to every layout I applied it to. Whether you're redesigning a website or crafting a downloadable guide, Brandall offers the kind of typographic charm that turns good design into memorable design.
